3 Reasons to Use iPhone App Analytics

It was only in recent years that mobile app publishing started becoming popular. This is mostly because of the tremendous influence of digital marketing on the sector. Earlier, app publishing was a sort of 'hit and miss' process where you didn't know if you were going to get your money's worth out of an app or not. It is because of this that most apps were quite expensive back then as well.

But nowadays, we have mobile analytics tools to help us. This is the newest marketing craze as far as app publishing is concerned. At the end of the day, a great marketing plan always did and always will revolve around knowing exactly what your customer wants. And with mobile app analytics, developers now have the power to understand what their audience is looking for. This gives them a much better chance of developing profitable apps. Here are three reasons why most developers have started using iPhone app analytics:-

1. Just imagine if you could find out which part of your apps were being enjoyed most by users and which areas had a lot of people getting stuck. This will make it so much easier for you to determine what to keep and what to get rid of wouldn't it? With app analytics you can look into your app and monitor real-time usage to find out which sections of your app are doing well and which ones aren't. This allows you to make well informed decisions as far as the future development of your app is concerned.

2. If you know the kind of people that are downloading your app, you can figure out which part of the market to target and how you can attract more people to your app. With app analytics, you can collect a lot of data about your users including the geographical location they belong to, the amount of time they use your app for and which device they are using to access your app. Basically, the days of apps being 'hit or miss' are no more. You can target your marketing at a particular focus group and ensure you earn the most out of your app.

3. I don't think there is anyone out there who enjoys being the last one to find out what is trending in the market. This could end up costing you a lot of money when it comes to app development. Luckily for you, app analytics allows you to monitor different apps as well as market trends. You can even monitor how your competitors are doing and make the necessary changes to your product to ensure you have a competitive edge.

These are just three ways in which app analytics can help you. Once you get started you will learn a lot more about app analytics and how it can benefit your app development. So what are you waiting for? Get started today.